Commercial store renovation.

The remodeling of the OTHERWISE store, located in Salta, Capital, in the Grand Bourg neighborhood.

Initially, based on the brand's colors, we aimed to expand the spaces, creating a more comfortable user circulation that allows for better product visibility.

Upon entering the store, you will notice three white chains at various heights for hanging hangers to display clothing and three blocks below for shoes.

In the center of the store, we placed several blocks at different heights to allow flexibility in their arrangement. These are facing a large mirror where the customer can sit on one of them and try on shoes.

The fitting room was built as high as possible, with a large floor-to-ceiling mirror to create a sense of spaciousness when trying on clothing.

In search of better organization, the front wall with the "otherwise" sign was divided according to usage and user visibility. On one side, at the highest and lowest points, there is storage space, and in the center, smaller products that need to stand out are illuminated, framing the brand's sign and the counter.

All the furniture was designed with functionality in mind. On one hand, we have the cash desk furniture, which has no interior separations, allowing for more flexibility in storing shoeboxes. It opens with 3 hinged doors, and inside, the boxes are organized in rows, by size and shoe style, making it easier to find customer orders.

On the other hand, we have the iron racks, which form a square attached to the wall, with two rows for hanging hangers. The first row is at eye level, and the second row is higher for hanging promotion signs, prices, or announcements that can be seen from the store's entrance.

All the colors and decisions respect the brand's branding and color palette, so you can not only find OTHERWISE on its Instagram page but also see it reflected in its physical space.