Otherwise Commercial Store Proposal

Salta capital / Local en zona centro / Trabajo propio

Design and Layout Proposal for OTHERWISE Apparel Store in Salta Capital. Initially, a survey of the store, a study of the block, and the surrounding stores were conducted to make decisions about the aesthetics and layout of the store. All of this was based on the ideas proposed by the client and the colors on which their brand is based, while respecting the image of their main store.

We aimed to maximize space utilization by arranging the furniture according to customer interests and the best-selling products. On one side, we placed wall shelves next to the checkout counter at eye level for displaying shoes so that they are visible from the street. These shelves are illuminated in a way that attracts attention and makes the store recognizable at first glance. On the wall next to the entrance, there is a hanging rack for seasonal clothing, and the fitting room opens towards the interior of the store. In the storefront, you will find low-profile modular frames for displaying shoes, designed to allow a view into the store.

When considering the sidewalk, we opted for a white wooden sign with black letters, matching the logo, that spans from end to end to conceal the air conditioning connection. On the exterior wall, we also aimed to implement the idea of a store in Buenos Aires (CABA), which has the name drawn multiple times on its entire wall